ProMediaTech, MOSCOW
22.02.2010 09:28
Семинар в МВЦ ‘Крокус Экспо’ и мастер-класс в Британском посольстве в Москве, представлен Университетом Искусств в Лондоне и Британско Европейской дизайнерской группой при поддержке Торговли и Инвестиции Великобритании
Многое изменилось, не так ли? Глобальный экономический спад, нехватка капитала, изменение климата, геополитические перемещения и степень ускорения технологического развития серьезно повлияли на поведение потребителя и поставили под вопрос основные маркетинговые принципы и процессы.
Различного рода предприятия и бренды во всем мире задают один и тот же вопрос: ‘Что подразумевается под понятием “современный стандарт” (new normal)? Что подверглось изменениям, а что нет?’
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Why Design Matters
05.02.2010 11:00
Good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas, says IDEO's Diego Rodriguez.
Good design does not always equal good business. But good business
outcomes—especially when the goal is to create new sources of value in
the world—are most often achieved through a well-structured design
process that is more holistic and inclusive than the notion of good
design.
All of the energy fed into the debate about the value of
good design to the world of commerce would be better spent building
ways to make holistic design a routine activity in business—and
society. Here are three ways to get us there:
Stop Treating Design as A Noun
When
we talk about it as such, the world stops listening and starts
wondering which color the designers are going to pick for the drapes.
Unfortunately, good design has come to stand for something akin to
"style," largely a relativistic judgment of aesthetics and semiotics
informed by a constantly shifting zeitgeist. I'm as much a fan and
consumer of aesthetically pleasing things as the next guy, but I fear
that much of what passes for good design is actually a class of shallow
luxury goods aimed at a specific set of market demographics and
psychographics. And these goods don't represent the creation of lasting
value in the world: In the parlance of soul group Tower of Power, what
is hip today quickly becomes passé.
Instead, we would all be
better off treating design as a verb, a process, a way of approaching
challenges which designers and nondesigners alike can learn to use to
create positive change in the world. Throughout history design as a
verb, also known these days as design Thinking,
has created things of enormous value to humanity. The Bill of Rights,
the Aravind Eye Care System, Medecins Sans Frontières, and the Marshall
Plan will never show up in a Design Within Reach catalog. And yet each of these amazing achievements of humanity was designed.
Read more on www.businessweek.com
German government warns against using MS Explorer
18.01.2010 13:43
The German government has warned web users to find an alternative browser to Internet Explorer to protect security. The warning from the Federal Office for Information Security comes after Microsoft admitted IE was the weak link in recent attacks on Google's systems.
Microsoft rejected the warning, saying that the risk to users was low and that the browsers' increased security setting would prevent any serious risk.
However, German authorities say that even this would not make IE fully safe.
Source: www.bbc.co.uk
Download Firefox
The Brand Gap
04.01.2010 02:21
"A charismatic brand is any product, service or organisation for which people believe there's no substitude."
Webdesign for SAP
12.11.2009 20:56
Clemens Hackl Design have been asked to create an event website for the world's leading provider of business software.
In collaboration with the London based consultancy firm Ludic Group, we developed and built an online resource platform for SAP employees, to read up on the outcome of 15 global corporate seminar events.