ProMediaTech Seminar, Moscow - 18./19.02.2010
‘Marketing in the “New Normal” - Brand Strategies, Innovation and Technology applications for the new Consumer Paradigm’
Seminar at Crocus IEC and Master Class at the British Embassy Moscow, presented by the University of the Arts London and the British European Design Group, supported by UK Trade & Investment.
Things have changed, or have they? Global recession, shortages of capital, climate change, geo-political shifts and quantum acceleration in technology have combined to impact consumer behaviour and question core marketing principles and processes.
Businesses and brands across the world are asking ‘what does the new normal look like?’ — what has changed and what has not?
ProMediaTech Семинар, Москве - 18./19.02.2010
Маркетинг в современном стандарте - Стратегии брендирования, инновации и методики их использования в сфере потребительской модели
Семинар в МВЦ ‘Крокус Экспо’ и мастер-класс в Британском посольстве в Москве, представлен Университетом Искусств в Лондоне и Британско Европейской дизайнерской группой при поддержке Торговли и Инвестиции Великобритании
Многое изменилось, не так ли? Глобальный экономический спад, нехватка капитала, изменение климата, геополитические перемещения и степень ускорения технологического развития серьезно повлияли на поведение потребителя и поставили под вопрос основные маркетинговые принципы и процессы.
Различного рода предприятия и бренды во всем мире задают один и тот же вопрос: ‘Что подразумевается под понятием “современный стандарт” (new normal)? Что подверглось изменениям, а что нет?’
Delegates / Делегаты
Peter Antenen
Antenen Consulting Ltd. UK
The ‘New Normal’ – what’s changed and what hasn’t in Western Markets and Consumer behaviours?
peter.antenen@ntlworld.com
www.antenenconsulting.co.uk
Daria Chernova
Dars Consulting, Russia & UK
Brand development
and advertising - BBC World practice
d.chernova@dars.ru
www.dars.ru
Tim Stephens
University of the Arts London
Innovations and Futures in Advertising - The relationship of Creativity, Research and Technology
t.stephens@lcc.arts.ac.uk
www.lcc.arts.ac.uk
Alexei Goncharenko
Minale Tattersfield, Moscow
How the combination of creativity, insight, and state of the art technology helps to increase profit - a multi-disciplinary approach to unified global brand attraction
asg@minale.ru
www.minale.ru
Mike Matfin
University of the Arts London
Knowledge Transfer Partnerships -
Opportunities for Anglo-Russian Creative Enterprise Research Programmes
m.matfin@arts.ac.uk
www.arts.ac.uk/business
Guy Tal
Imec Marketing & Trading In Internet Ltd.
Web Marketing: how to bring more traffic to the website, affiliate marketing, social networks marketing
guy@imec.co.il
www.imec.co.il
Karin-Beate Phillips
British European Design Group
The Imperative of International Design Partnerships in Branding and Advertising
info@bedg.org
www.bedg.org
Clemens Hackl
Clemens Hackl Design
Brand Communication in the Social Media Environment (Download)
executive@clemenshackl.com
www.clemenshackl.com
@clemenshackl
Mina Hachatryan
Immedia
Nano Marketing or New Silicon Chips for the Consumer (Download)
mina@immedia.ru
www.immedia.ru
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Comment by Dimitri | 14.07.2010
It was a great event and very insightful. Do you already know when you will come back?
Comment by Anna Lazareva | 10.07.2010
It was really great to know all the information about Marketing, very helpful! When will be the next seminar, I'm looking forward to continue exploring the theme. Thank you greatly and waiting for a next time!
Comment by Clemens Hackl | 01.04.2010
To find out more about the Seminar and to view some pictures of the event please visit the British European Design Group Website
Comment by Clemens | 29.03.2010
Our thoughts go out to everyone in Moscow who suffered from the explosions on the Metro this morning.
Comment by Zhanna | 27.03.2010
Thanks a lot for your seminar! I've learned from you lots of new information. And it was a great experience.
Comment by Alexei Goncharenko | 26.03.2010
I was happy to take part in the event. Great people and a fantastic audience!
Comment by Сергей Мельников | 26.03.2010
Ваш семинар очень понравился, прежде всего тенденциями развития брендирования в мире и оценки перспектив в России.
Comment by Peter Antenen | 25.02.2010
A great interactive event and wonderful to meet a lot of new friends in Moscow. we look forward to continuing discussions and transferring knowledge between these two great cities.
Comment by Svetlana | 22.02.2010
Comment by Clemens Hackl | 21.02.2010
Please feel free to add your comments about the seminar. We are looking forward to your feedback.